Michael Azoulay, creator of American Vintage, is instinctive and inquisitive, and has created an urban chic brand, with simple and stripped-back clothes, featuring unique details, comfort, materials and tones. He is now considered a leading designer.

American Vintage is all about bringing new energy to women’s fashion using high-quality materials, with skillful mixes of natural fibers and bright colors. It’s about creating pieces that can be adapted to suit all personalities and styles by playing on ultra-trendy casual chic.

All the basics are given a new lease of life. Relaxed style is given a new, more sophisticated twist and sportswear becomes chic. It’s all in the art of breaking things down to create new looks. It’s about knowing how to blend pieces, pairing a basic t-shirt with luxury pants. At American Vintage, single-tone looks do not exist.