Based in Dubai (United Arab Emirates), BAIS Fashion was established by four influential Emiratis who share a strong passion for the retail business. They bring with them the traditional values of trust and integrity which is very evident in their family business. The Al Ghurair family has a strong heritage within the United Arab Emirates and continues to be one of the most respected businesses in the region.

BAIS Fashion has employed retail experts who have experience both internationally and within Middle East markets. This mix of knowledge plays an integral part in achieving success for both shareholders and franchise partners alike.

Our employees are selected for their energy & integrity, matching the professionalism and ethical business practices of our entire team.

Our ultimate goal is to provide an extraordinary shopping experience for our customers and mutual success with our brand partners.